I created a bold, glitch-inspired logo and branding concept for BYTE, a next-gen tech and lifestyle brand that merges fashion, gaming and digital culture.

The design features a dynamic, 90’s-inspired glitch effect with a clean, sans-serif font, capturing BYTE’s blend of high-end streetwear and digital innovation.

The logo system includes a versatile wordmark and a simplified “b” icon, adaptable for apparel, digital assets and merchandise.

This approach reflects BYTE's commitment to originality, tech-forward style and community-centric branding..