Slow Riders Branding & Guidelines Document

I developed the branding for Slow Riders, a disability-friendly cycling group advocating for safer, harassment-free slow riding. The project included a thoughtful colour palette, logo design, and event materials to create an inclusive and welcoming identity.

Slow Riders is a community-driven cycling group promoting safety, accessibility, and the joy of riding at your own pace. I crafted a brand identity that reflects their mission, using warm, inviting colours and clear, approachable yet playful design elements to foster inclusivity and awareness.

The client requested that I avoid stereotypical cycling imagery and instead create a fun, engaging design that appeals to both adults and children, including those with disabilities, without making disability the focal point of the design.

This one was really fun! Iā€™m looking forward to seeing the finished designs once they fully launch their campaigns.

Previous
Previous

Urban Bloom

Next
Next

Mono Shield Concept Walkthrough