I developed the branding for Slow Riders, a disability-friendly cycling group advocating for safer, harassment-free slow riding. The project included a thoughtful colour palette, logo design, and event materials to create an inclusive and welcoming identity.

Slow Riders is a community-driven cycling group promoting safety, accessibility, and the joy of riding at your own pace. I crafted a brand identity that reflects their mission, using warm, inviting colours and clear, approachable yet playful design elements to foster inclusivity and awareness.

The client requested that I avoid stereotypical cycling imagery and instead create a fun, engaging design that appeals to both adults and children, including those with disabilities, without making disability the focal point of the design.

This one was really fun! I’m looking forward to seeing the finished designs once they fully launch their campaigns.